SUPERMAMA
SUPERMAMA is a brand and museum store that is integral to Singapore's Cultural landscape. Presenting products of contemporary design and traditional products they carry the rich heritage of what it means to be Singaporean.
Type of Work: Group Project
Skills Applied: Digital Marketing
Year: 2024
Collaborators: Kong Jit Hong, Darren Lim
The Brief
Developing a strategic framework for a digital campaign that is supported by creative content. Inclusive of sitatuion analysis, campaign strategy and creative collaterals.
The Approach
Market Research & Competitor Analysis analysing competitor trends, USP's allowed us to competitively position SUPERMAMA. Creating a brand voice capitalizing on the upcoming NDP we executed digital tactics comprimising a variety of communications such as blog posts, edm's, social media posts and a brand story.
