#StyleItYourWay Concept Campaign
A content marketing campaign strategy concept for the adidas Gazelle centered around Gen Z's.
Type of Work: Group Project
Skills Applied: Marketing Collaterals, Content Marketing
Year: 2024
Collaborators: Kong Jit Hong, Darren , Rifdi, Pearlyn
Project Brief Objectives
The main objectives were to Drive awareness of the adidas Gazelle and Samba amongst Gen Z and Gen Y audiences and Position the adidas Gazelles as timeless pieces, not simply shoes that will fall out of the trend cycle in a few seasons
